SAInsights

Bend your heads and fold your hands: Asian Culture Ahead of the Curve

President of the United States called it, when he verbatim emphasized the need for separation during these Coronovirus times. President Trump spoke about how the Japanese bow their heads and Indians fold their hands as a sign of greeting and respect, instead of shaking them. Well, they are not doing it now, they have been …

Are Auto Dealerships Breaking the Deal?

Are dealers breaking the deal? SAI’s mystery shopping reveals that car dealerships may be busy breaking more deals than closing them, especially when it comes to ethnic buyers. After weeks and months of online research, entering an auto dealership is a make or break point of “human” contact.  Granted, dealerships are busy with a stream of …

Take off your shoes, you are entering Asian “floor culture.”

The Asian connection to the floor is well known. Despite the linguistic, cultural and geographic diversity of Asian continent, the “floor culture” is common ground. Before you enter any traditional Asian home, you are politely asked to take your shoes off. It is not just about maintaining hygiene, but more a mark of respect, since …

South Asian Identity

Identity is not a singular fixed structure. It is a constantly evolving paradigm, not just across immigrant generations, but also within generations. It’s a process of navigating multiplicity, and embodying different cultural values at different times. It is about steering through a maze of constantly shifting self-perceptions. The self-concept of South Asians has certainly evolved …

Nostalgia & Food Marketing

Nostalgia can be evoked in different ways, but scents are particularly likely to because of the strong biological link between scents and memory. “Autobiographical memory in particular,” says Chelsea Reid, researcher at Virginia Commonwealth University. “The olfactory bulb, which is involved in the sense of smell, is linked to areas in the brain associated with …

Ethnic Retailing Going Mainstream

Obama was the first US President to celebrate the Hindu festival of light at the Oval office, when he lit a traditional Indian oil lamp and bowed before a Hindu priest. Trump continued the tradition by celebrating Diwali in the White House with Nikki Haley, Seema Verma and other Indian-American community leaders. Trend of US …