Expertise

Market Research

Our innovative market research tools make for the foundation of our brand advisory. We carefully draw out the distinction between ‘what people say’ versus ‘what people do’ by employing psychological testing and immersive techniques. Our ethnographic films and ‘quanti-lative’ methods are disruptive and revolutionary, both in approach and creative output.

QUANTI-LATIVE 

We are masters at layering qualitative and quantitative analysis. We also apply non-traditional methods to traditional methodologies. Our focus groups, in-depth interviews and online journals are replete with innovative techniques, such as contextual inquiry, mind mapping, and more. 

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ETHNOGRAPHY

Actions speak louder than words, and seeing is believing. Our ethnographic films capture consumer behaviorisms in life size images, and bring it to your conference room. Our immersive methods help bypass the rational mind, and access emotional behaviorisms. 

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LISTENING

We listen at a deeper level, and don’t let anything slip under the radar. Our street intercepts and impromptu “deep dives” deliver rich insights. We also pay close attention to digital conversations, with keywords tracking, and ofcourse, reading between the lines. 

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Market Entry

Our research insights are actively employed in identifying your “real” target audience, and honing your brand narrative. Our expertise in brand engineering comes into play at this stage to manage your messaging and media plan, new product development, and gameplanning market entry solutions. We have the capability to execute a successful brand launch in North America, as well as South Asia. 

MESSAGING

SAI works with language carefully, to ensure no part of your message is lost in translation. We have in-language translators onboard. All communication is double vetted for cultural nuances. 

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BRANDING

We offer branding solutions, design and packaging advisory, that is based on competitive differentiation. Your unique selling propositions are synchronized throughout your communications.

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MARKETING

Our marketing solutions include media planning, communications strategy formulation, public relations interventions, and events outreach. Our marketing network spans North America and South Asia.

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Home Country 
Insight Tours 

SAI is the first multicultural research firm to act as your “cross culture connect” and offer cultural insight tours through Japan, China, India, Pakistan, Nepal and Sri Lanka. Our experienced local tour facilitators highlight sub-ethnic nuances within the South and East Asian cultures. Since culture and tradition is woven into values and identity, all of our tours cover native rituals, history, handicrafts, and aspects that educate and inform your industry.

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SAI “Culture” Laboratory

Asian Americans are community oriented people. Connecting with them during their social and religious gatherings offers a great opportunity to get your message across. SAI specializes in giving you a compelling presence at niche events, and utilizes them as a “cultural laboratory” to derive rich consumer insights.

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