A large chunk of native soil resides in us, no matter where we are born, or live. Basing immigrant psychology on focus groups or ethnographies conducted on foreign soil can inform your brand strategy only as much. Get acquainted with their countries of origin first hand, and add layers of depth and context to what you know about them.
SAI is the first multicultural research firm to act as your true “cross culture connect” by taking you on spectacular "Insight Tours" through native soils of your target audiences, including Japan, China, India, Pakistan, Nepal, Bangladesh and Sri Lanka. Our experienced local tour facilitators highlight sub-ethnic nuances, beliefs, traditions, history, mythology, handicrafts, and aspects that educate and inform your industry.
