We are 4 million strong, most highly educated and affluent racial group in the United States, with nearly double the median income of average American households. Our ever-increasing purchasing power and high education makes us a very attractive segment. We are ambitious, and tech savvy media enthusiasts. Passionate about travel, we are constantly exploring ourselves and the world we live in. We value academic and economic success, focused on building our careers. We are family oriented and brand loyal. Our youth outnumber the elderly population in every state in the United States. We are diverse and multilingual. There are over three hundred languages spoken throughout South Asian countries. However, in the U.S., we speak primarily Hindi, Bengali, Burmese, Gujarati, Nepali, Punjabi, Sinhalese, Tamil, Telegu, Marathi and Urdu.