Our Value
Cultural Insights
Cultural Insights
Cultural Insights
We understand the pulse of this segment and the acculturation patterns of multigenerational Asian groups in North America. Our team comprises of multigenerational Asians, who are well acquainted with the cultural nuances, myths mythology, religious and spiritual beliefs. We use the same spices and speak the same language languages.
Passion for Data
Cultural Insights
Cultural Insights
Our multilingual team of moderators and linguists provides authentic cultural insights, ensuring your research is accurate and impactful. Our behavioral analysts understand micro cultures. Our insights gleaning starts right at recruitment stage, making us a unique and unrivaled resource and simply awesome to do business with!
Community Connect
Cultural Insights
Community Connect
Our strong and supportive community network is key to our success. We put people first, offer some of the best incentives in the industry. Our team of multi-generational analysts are widely travelled through Asia, know native cultures, speak the languages and foster a sense of belonging and connection among our audiences.
Our Expertise
Holistic Market Insights: "Whole Is Greater Than Sum Of Its Parts"
Human thought and behavior is too complex for any one method to capture, South Asian Insights (SAI) employs a combination of disruptive research methodologies in market research, and carefully draws out the distinction between ‘what people say’ and ‘what people do.’
UX Deep Dive
Capture real time reactions of your audience via qualitative deep dives and home usage testing as they navigate your platforms, products and services.
Participant Pair & Group Studies
These are a cross between in-depth interviewing and focus groups, providing a deep dive into each research topic; while using the advantage of both techniques. Provide day-in-the-life understanding of each participant, their individual stories, experiences, and dreams.
Immersive Research
Pure immersive field research with participants at workplace, home amongst family and friends, while shopping or cooking. Designed to get a holistic perspective on consumer personas, lifestyles, influencers, behaviorisms; and captured on video by veteran videographers in a professionally-produced documentary.
Ads Impact Analysis
Measure real time audience reactions to trailers, commercials and ads for testing campaign impact, messaging and intent to act for most effective outreach.
Language Translations
We offer language translation services. Our linguists hold professional ATA or country equivalent certifications, and adept in Chinese, Korean, Vietnamese, Tagalog, Japanese, Persian, Burmese, Sinhalese, Hindi, Urdu, Punjabi and more.
Our Unique Edge
Street Intercepts
Focus Group Discussions
Video Ethnographies
Digital Communities
Journaling
Dyads
Tasting Sessions
Asian Americans
Asian Americans: Growing Wealth & Influence
Get intel for six largest Asian groups of Chinese, Indian, Filipino, Japanese, Korean and Vietnamese that comprise nearly 85% of all Asians living in US. We also provide intel to 12 minor Asian groups; and reach countries with significant Asian footprint, including UK, Malaysia, Thailand, India and Sri Lanka.
South Asian Diaspora
South Asians: Wealthy and Ambitious
Four million strong, highly educated and affluent, South Asian immigrants in US have nearly double the median income of average American households. Taken together, this group is more diverse and includes Pakistanis, Bangladeshis, Nepalis, Sri Lankans, Bhutanese and Maldivian.
South Asian Canadians
Indo Canadians: Largest Visible Group
Approx. 2.6 million strong (7,1% of total population), this segment has seen substantial growth in last 20 years, and projected to exceed 5 million by 2041. South Asian Canadians trace their origin to South Asia or Indian subcontinent, which includes India, Pakistan, Bangladesh, Afghanistan, Nepal, Bhutan, Sri Lanka.
Indian Americans: Wealthiest South Asians
Representation-Seeking Shoppers
Representation-Seeking Shoppers
Representation-Seeking Shoppers
Tech Savvy Early Adopters
Representation-Seeking Shoppers
Representation-Seeking Shoppers
Family-Focused Loyal Buyers
Nostalgia Driven Shoppers
Get South Asian Trends Report: Inform and Empower Strategy
Unlock South Asian Market Insights
Our trends reports are a combination of secondary research and direct primary input from our proprietary database of Asians, South Asians and Asian Indians in America and Canada. These reports contain sections on shopping behaviors, motivations, family dynamics, and acculturation patterns. Upon request, we can tailor make the trend report for your specific industry.
Indian American Market Trends
Submit details of your industry and audience here. Get 10% off on your first report.
