We are a think tank, offering strategic advisory on targeting multicultural segments. We give you an intelligent foundation to chisel a brand personality relevant to your audience.
We have pioneered a paradigm shift from “consumer research” to “human insights”. Our path-breaking consultancy on communications and messaging maximizes your return on investment.
NEW MARKET ENTRY
Our cutting edge disruptive market insights inform your overall brand narrative. Our innovative marketing and media strategies launch your brand in the market of your choice.
DID YOU KNOW?
South Asians have a distinctive identity and mindset than other Asian Americans.
In generalizing South Asians as part of the Asian rubric, companies overlook their unique identity and broadcast messages that do not relate to them. SAI understands this uneasy alliance, and has delved into South Asian identity and acculturation process long and hard. We are equipped to offer you strategic business solutions and targeted messaging to reach this segment.
SAI “Culture” Laboratory
Asian American community events offer some of the best avenues for bonding with this segment, start a dialogue or spark an interest. We offer a compelling presence at niche events, and creatively utilize them as our “cultural laboratory” to derive spontaneous consumer insights.Find Out More