Our Value
Cultural Insights
Cultural Insights
Cultural Insights
Access authentic and impactful insights into the Asian American diaspora by our behavioral experts and linguists who are trained to decode micro cultures and well traveled through Asia.
Passion for Data
Cultural Insights
Cultural Insights
Get the pulse of multigenerational Asian Americans, Asian Indians and South Asians in North America, and get access to rich data of ethnic nuances, belief systems, and shopping behaviorisms.
Community Connect
Cultural Insights
Community Connect
Our strength lies in our community networking. We put people first, offer some of the best incentives in the industry, know native cultures, and speak the languages.
Our Unique Edge
Street Intercepts
Focus Group Discussions
Video Ethnographies
Digital Communities
Journaling
Dyads
Tasting Sessions
Asian Americans
Growing Asian American Wealth & Influence
Get intel for six largest Asian groups of Chinese, Indian, Filipino, Japanese, Korean and Vietnamese that comprise nearly 85% of all Asians living in US. We also provide intel to 12 minor Asian groups; and reach countries with significant Asian footprint, including UK, Malaysia, Thailand, India and Sri Lanka.
South Asian Diaspora
Indian American Consumer Power
Four million strong, highly educated and affluent, South Asian immigrants in US have nearly double the median income of average American households. Taken together, this group is more diverse and includes Pakistanis, Bangladeshis, Nepalis, Sri Lankans, Bhutanese and Maldivian.
South Asian Canadians
Indo Canadians: Largest Visible Group
Approx. 2.6 million strong (7,1% of total population), this segment has seen substantial growth in last 20 years, and projected to exceed 5 million by 2041. South Asian Canadians trace their origin to South Asia or Indian subcontinent, which includes India, Pakistan, Bangladesh, Afghanistan, Nepal, Bhutan, Sri Lanka.
Indian Americans: Wealthiest South Asians
Representation-Seeking Shoppers
Representation-Seeking Shoppers
Representation-Seeking Shoppers
Tech Savvy Early Adopters
Representation-Seeking Shoppers
Representation-Seeking Shoppers
Family-Focused Loyal Buyers
Nostalgia Driven Shoppers
Get Asian American Trends Report: Empower Strategy
Unlock Asian American Market Insights
Our trends reports are a combination of secondary research and direct primary input from our proprietary database of Asians, South Asians and Asian Indians in America and Canada. These reports contain sections on shopping behaviors, motivations, family dynamics, and acculturation patterns. Upon request, we can tailor make the trend report for your specific industry.
Indian American Market Trends
Submit details of your industry and audience here. Get 10% off on your first report.
