THE HOW



WORK WITH EXPERTS.
STOP SHOOTING IN the DARK.


METHODOLOGIES

Human thought and behavior is too complex for any one method to capture, South Asian Insights (SAI) employs a combination of disruptive research methodologies in market research, and carefully draws out the distinction between ‘what people say’ and ‘what people do.’ Our psychological and cultural probes speak to the human inside the consumer. Our superior research craftsmanship enables us to work not just with numerous research methods, but also diverse audiences across the globe.





SAI QUANTITATIVE PROCESSES



ADS, TRAILERS,
COMMERCIALS TESTING





We measure real audience reactions via quant surveys to test trailers and ads for accessing message impact and retention. Resultant insights guide which campaign resonates, sticks, and creates an intent to ACT. Your creative messaging and concept designs are tested with your target audience prior and post launch for most effective outreach.



SURVEY DESIGN & PROGRAMMING





Our experienced researchers craft custom surveys tailored to your business objectives, audience, and markets. We handle your quant study from start to finish, including recruitment of real representative sample, managing the platform with stringent quality checks, and giving go-to-market actionable insights.



DIGITAL COMMUNITIES





Get the answers you need by leveraging our online communities. Gauge new ideas or trend indicators, tweak your messaging and design prior to launch, get feedback or test hypotheses. An insightful journey, and our usual go-to for tracking consumer log of digital behaviors, and receptivity.



In Depth Interviews



In-depth ethnographic interviews capture a comprehensive understanding of participants’ lives, and their stories. These one to one sessions elicit contexts, and brand perceptions unavailable through other methods. Conducted over phone, in person, street intercepts in natural environments or online; and delivered with recordings and transcripts.


QUALITATIVE RESEARCH

Dyads and Triads



These are a cross between in=depth interviewing and focus groups, providing a deep dive into each research topic; while using the advantage of both techniques. These intimate interactions provide day-in-the-life understanding of each participant, their individual stories, experiences, and dreams that have been realized and those being chased.


HYBRID RESEARCH

Focus Group Research



Pick from a choice of traditional focus groups with 6-8 participants, or mini focus groups with 4-5 respondents, and employ group dynamics and interpersonal communications to garner rich insights. All our focus groups are embedded with psychological probes, projective techniques, and conducted by ethnographic in-language moderators.


QUALITATIVE RESEARCH

Journaling



Qualitative deep dives that are informal and effective in testing specific hypotheses. Replete with creative exercises and projective techniques, journaling research can help find subconscious motivations, purchase triggers. and true life stories. Analyzed by researchers with specialized expertise at conducting immersive field research.


QUALITATIVE RESEARCH

Phone interviews



Effective means to get quick on-demand insights, often from hard to reach audiences or otherwise pressed for time. Great method for follow-up questions. Responses are recorded digitally to minimize human error, while preserving and communicating the full integrity of narratives. Supports both qualitative and quantitative methods.


HYBRID RESEARCH

Video Ethnographies



Pure immersive field research with participants in different surroundings, such as at workplace, or at home amongst family and friends, while shopping or cooking. Designed to get a holistic perspective on consumer personas, lifestyles, influencers, behaviorisms; and captured on video by veteran videographers in a professionally-produced documentary.


QUALITATIVE RESEARCH

Digital Communities



Get the answers you need by leveraging our online communities. Gauge new ideas or trend indicators, tweak your messaging and design prior to launch, get feedback or test hypotheses. An insightful journey, and our usual go-to to track consumer log of digital behaviors, receptivity to media at different times, bookmarks and favorites.


DIGITAL DIARIES

Direct Observation



Typically conducted via market immersion, spending ground time with consumers and suppliers, or mystery shopping, this "direct observation" is executed by our expert analysts, and deliver a first hand account of foot fall, and in-store experience.


DIRECT OBSERVATION

SAI QUALITATIVE PROCESSES



IN DEPTH INTERVIEWS



In-depth ethnographic interviews capture a comprehensive understanding of participants’ lives, and their stories. These one to one sessions elicit contexts, and brand perceptions unavailable through other methods. Conducted over phone, in person, street intercepts in natural environments or online; and delivered with recordings and transcripts.



DYADS & TRIADS



These are a cross between in=depth interviewing and focus groups, providing a deep dive into each research topic; while using the advantage of both techniques. These intimate interactions provide day-in-the-life understanding of each participant, their individual stories, experiences, and dreams that have been realized and those being chased.



FOCUS GROUP RESEARCH



Pick from a choice of traditional focus groups with 6-8 participants, or mini focus groups with 4-5 respondents, and employ group dynamics and interpersonal communications to garner rich insights. All our focus groups are embedded with psychological probes, projective techniques, and conducted by ethnographic in-language moderators.



PHONE INTERVIEWS



Effective means to get quick on-demand insights, often from hard to reach audiences or otherwise pressed for time. Great method for follow-up questions. Responses are recorded digitally to minimize human error, while preserving and communicating the full integrity of narratives. Supports both qualitative and quantitative methods.



VIDEO ETHNOGRAPHIES



Pure immersive field research with participants in different surroundings, such as at workplace, at home amongst family and friends, while shopping or cooking. Designed to get a holistic perspective on consumer personas, lifestyles, influencers, behaviorisms. Captured on video by veteran videographers and delivered in a professionally-produced documentary.



HOME USAGE TESTING (HUT)



Qualitative deep dives that are informal and effective in testing specific hypotheses. Replete with creative exercises and projective techniques, HUT research can help find real motivations, purchase triggers. and true life stories. Analyzed by researchers with specialized expertise at conducting immersive field research.



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