Explore Our Services
Qualitative & Immersive Research
We provide deep-dive qualitative insights into the South Asian diaspora across the US and Canada. From ethnographic immersions, UX deep dives, In-Home Interviews, IDIs, to Focus groups, we bridge the gap between brands and multicultural consumer. Our immersive field research at workplace, amongst family and friends, while shopping or cooking is designed to get a holistic perspective on consumer personas, lifestyles, influencers; and captured on video by veteran videographers.
Quantitative Surveys & Data Analytics
Reach the Asian Canadian and Asian American market with precision. We design and execute quantitative surveys tailored to the unique demographics of the South Asian diaspora. Using culturally sensitive screening and bilingual survey instruments, we provide statistically significant data on Asian Indian consumer behavior, path-to-purchase, and brand health in the North American market.
Hybrid Research Methods
Our hybrid research approach ensures your strategy is rooted in both human narrative and hard data. It combines the "why" of qualitative stories with the "how much" of quantitative data; an essential for understanding the acculturation levels of South Asian Indians in North America. Our participant pair studies are a cross between in-depth interviewing and focus groups, providing a deep dive into day-in-the-life understanding of individual stories, experiences, and behaviorisms.
Expertise in Asian Languages Moderation.
Our expertise includes in-language moderation (Chinese, Korean, Vietnamese, Tagalog, Japanese, Persian, Burmese, Sinhalese, Hindi, Punjabi, Gujarati, Urdu, Tamil, Telugu, Malayalam and Bengali) to capture the cultural nuances of the Asian Indian and broader South Asian American experience. Our linguists hold professional ATA or country equivalent certifications.
In-Language Recruitment
Specializing in multicultural recruitment, we source hard-to-reach participants within Asian and South Asian community. Whether you need first-generation immigrants or Gen Z Asian Americans, our in-language recruitment team ensures high-quality participants for medical, consumer, and B2B studies. We handle the cultural vetting so your research starts with the right voices.
Brand Awareness & Concept Testing
Market Segmentation: Identify and target specific customer groups to tailor your marketing efforts and improve sales.
Competitor Analysis: Stay ahead of the competition by getting detailed insights into your competitors' strengths and weaknesses.
Customer Satisfaction Surveys: Understand what your customers think about your products and services, make improvements and increase loyalty.
Brand Awareness Studies: Measure the effectiveness of your branding efforts and identify areas for improvement.
Product Development Research: Identify customer needs and preferences, and develop products that meet their needs and increase sales.
AD Impact Analysis: Measure real time audience reactions to trailers, commercials and ads for testing campaign impact, messaging and intent.
Get In Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.